The science and art of nutrition blogging

Continuing Education (USA)
Duration1 hour
CPEUs AwardedN/A
Performance IndicatorsN/A
CPD/CEU hours are applicable for Australia and New Zealand dietitians. Check your local country requirements to see if you can claim for continuing education. To obtain your certificate of attendance, click the ‘Get it now’ button and follow the prompts to register. Then go to your Dashboard on your Dietitian Connection account and download the certificate for this webinar.

About the webinar:
Whether you have been blogging for a while or wanting to start a blog as a way to communicate credible nutrition messages, this webinar will provide you with valuable insights and skills to elevate your nutrition credentials and promote your nutrition blog. We have secured two high profile blogging experts who will help you extend your reach to your target audience and turn your blog into a valuable marketing tool.

Tim Martin, Australia’s largest social media educator, will provide valuable tips and advice on the back end “science” to help maximise your blog as an effective marketing tool. You will learn how to create an effective content strategy and calendar plan, how to improve your SEO for better search results and ultimately achieve measurable conversions that will increase your return on investment.

Emma Stirling, well-known media dietitian and winner of the 2014 healthy eating BUPA blogger awards, will share her journey that led to her successful blog – Scoop Nutrition. Emma will provide valuable writing tips and advice for you to turn your nutrition blog into a “must read” resource of credible nutrition information.

About the speakers:

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Tim Martin is the founder of NET:101, Australia’s largest social media educator. He has a 15-year background in digital marketing, is a popular conference presenter, and a Master Speaker for CEO group The Executive Connection. His presentations are widely valued for their practical ‘how-to’ focus.

Tim regularly delivers in-house training and has run programs for organisations including NRMA, Nestle, ANZ, beyoundblue, Lifeline, PGA Australia, YMCA, Deakin University and the World Presidents’ Organization. He is also the founder and director of online blogger community, Blogger Connect.

Emma Stirling

Emma Stirling is a highly regarded Accredited Practising Dietitian (APD) with over twenty years’ experience as a nutrition writer and consultant, plus media commentator. Emma is a passionate about blogging and social media and founded the award winning Scoop on Nutrition over five years ago and recently Storehouse Blog directory as platforms to showcase credible nutrition news online.  Her true passion is food and culinary nutrition and when she’s not in her own test kitchen she loves teaching cooking and food science plus equipping chefs with special diet and nutrition training.


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