Want to improve your business or personal brand? Keep reading. Amber James, PR, and Marketing Guru shares her tips. Neuro-biologically, we are hardwired to respond to stories, as they engage our senses and our emotions, connecting people and ideas in a moving and memorable way. Facts are more likely to be remembered if they are part of a story. So, when it comes to building your own personal brand, it’s important to use storytelling to connect at a human level with your audience.

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